What

we
do

Optimise your web site

In the past, search engines looked primarily at meta tags. When people began "spamming" search engines, or repetitiously placing keywords in meta tags and page text so they could pull poor sites ahead of good ones in search ratings, the search engines changed their formulas to push spamming sites down and bring worthier sites up. If, however, you are truthful with both the spiders and your customers, you can achieve decent ratings.

Search engine companies aren't telling us all their secrets, but it appears that most of them look at a combination of all your word choices (whether meta tags, headings, or ordinary text) to make sure your content is genuinely written for people, not spiders. Here's your warning: Do not try to fool the spiders into listing your site higher. They already know all the tricks and they will punish you!

Here's a checklist summarizing what you can do:

Write a description and keyword meta tags for every page on your Web site.
Place your keywords in order of importance; only use keywords that actually appear in the text on that page.
Use plurals in your meta tags, for example, write both "cycle" and "cycles."
Include common misspellings that people might mistakenly type in a search, such as "skies" for "skis." (Misspell words in your meta tags, not your page copy!)
Try not to use the same word too many times in your meta tags lest spiders believe you are spamming. Three instances are good; make five your limit. For example: ski gear, ski boots, ski bindings, ski bags, ski tours.
If your company's geographic location is significant, include it in both meta tags and page copy.
Make sure your company name is included in your meta tags.
Include keywords in your linking text: "Find out more about our performance bikes" instead of "Click here to see our performance bikes."
If you use images, include a caption or paragraph of text that includes keywords.
Use keywords in your text headings and subheads.
Ask Web sites that you think your target audience visits for reciprocal links.

And please, don't forget, optimisation is not all about search engines and spiders. Is your site optimised for your users? After all, without them you have no real reason to bother with this whole internet thing do you?