Here are our top 10 Search Engine Optimisation tips and techniques - for free!
I get asked the question "Do I really need a content management system?" on an almost daily basis so I thought I would gather together all the answers I have given over the years to create a short guide for those of you who may be asking the same thing.
You should look on your business web site as a new resume or think of the web as a giant digital newspaper. If people have no idea who you are or what you do after visiting your site, your business will suffer.
In the past, search engines looked primarily at meta tags. When people began "spamming" search engines, or repetitiously placing keywords in meta tags and page text so they could pull poor sites ahead of good ones in search ratings, the search engines changed their formulas (and continue to do so) to push spamming sites down and bring worthier sites up. If, however, you are truthful with both the spiders and your customers, you can achieve decent rankings.
What is a CMS? A CMS or Content Management System is a system that enables anyone to manage a website without having to learn the technology that drives the website. Creating, editing and publishing content becomes faster and easier.