Here are our top 10 Search Engine Optimisation tips and techniques - for free!
In the past, search engines looked primarily at meta tags. When people began "spamming" search engines, or repetitiously placing keywords in meta tags and page text so they could pull poor sites ahead of good ones in search ratings, the search engines changed their formulas (and continue to do so) to push spamming sites down and bring worthier sites up. If, however, you are truthful with both the spiders and your customers, you can achieve decent rankings.
There are a few owners of websites who feel that it is ok to simply have an online presence. But if you've paid for the construction and hosting of a site, why not finish the project and market it properly? With a little effort, the results and returns can be astounding.
If you've had your website for a while, then perhaps after the initial rush of enthusiasm, you haven't updated it as often as you would have liked, and it might have not have been given the attention it deserves, and now it looks stale and not as fresh as it used to.