On Friday, Google officially wrote about their recent algorithm changes (commonly known as the Panda or Farmer update) for the first time, at least around what it hopes to achieve and how webmasters can better align their sites with the search engine's latest goals and philosophies. [More]

The year 2011 will be the year of business web development in Australia. Why do I say that? Well for starters, MYOB and Google have teamed up to offer completely FREE websites for 50000 Australian businesses under their "Getting Aussie Business Online" initiative. [More]

In the past, search engines looked primarily at meta tags. When people began "spamming" search engines, or repetitiously placing keywords in meta tags and page text so they could pull poor sites ahead of good ones in search ratings, the search engines changed their formulas (and continue to do so) to push spamming sites down and bring worthier sites up. If, however, you are truthful with both the spiders and your customers, you can achieve decent rankings. [More]

It seems to be the month where the "big two", Facebook and Google are going to cause me grief! Two weeks ago I wrote about how Google seemed to be delivering more results that were of dubious quality and contained more "fluff" than substance. Now it's Facebooks turn but for a totally different and even more important reason. [More]

I was searching the other day on Google for information on a specific topic and I was absolutely overwhelmed by the amount of content I found that turned out to be almost totally worthless. Now this information was definitely on topic but the content I kept finding was completely useless for my purposes. [More]

I get asked the question "Do I really need a content management system?" on an almost daily basis so I thought I would gather together all the answers I have given over the years to create a short guide for those of you who may be asking the same thing. [More]

I have now seen enough evidence of the benefits to business of an effective social media marketing campaign that I am prepared to embrace the whole concept that "social is good" in 2011. That doesn't mean that I am about to start telling people what I had for dinner or that the weather is great here (which it currently isn't), or that my cat is blue but I will be using various social media outlets to let others know about specific topics I feel I can contribute something of value or any great new offers from BlueBay Solutions (shameless plug). [More]

You should look on your business web site as a new resume or think of the web as a giant digital newspaper. If people have no idea who you are or what you do after visiting your site, your business will suffer.

Here are 10 of the best design and planning tips I can give you to avoid your visitors guessing who you are or what you do. [More]